Buying property in Spain today comes with a clear reality:

the market is active, competitive and requires thoughtful decisions.

An active market calls for informed and well-considered decisions.

In this context, buyers usually approach the market in two different ways:

• those who wait, hoping for the ideal moment
• and those who move quickly to secure a property

Both approaches are understandable.

What really makes the difference, however, is not speed or timing.

It is having clear requirements before making a decision.

A market that rewards preparation

In the past, buying property often focused on predicting the market:

• whether prices would rise
• whether they would fall
• whether it was the right moment to buy

Today, the market is fast-moving and competitive, making this approach less effective.

Successful buyers focus instead on clarity:

• what they really need
• how the property will be used
• how long they plan to keep it
• how well it can adapt over time

The best purchases are not necessarily the cheapest,

but the ones that continue to make sense in the long term.

Price alone is not enough

It is common to assume that a well-priced property is automatically a good purchase.

This is not always the case.

A property may be attractively priced and still not be the right choice:

• if it does not suit your lifestyle
• if ongoing costs were underestimated
• if future resale is difficult

Price should always be considered together with requirements and location.

Making choices with confidence

One of the most important changes among today’s buyers is a willingness to compromise.

Trying to get everything often complicates the decision.

Buyers who move forward successfully focus on what matters most to them.

Buying well today is not about winning a deal.

It is about making decisions that remain sound over time.

A similar approach applies to selling

For sellers, the market also requires preparation and realism.

Simply listing a property is no longer enough.

Today’s buyers quickly recognise:

• prices that are out of line with the market
• generic or unclear arguments
• unrealistic expectations

Well-prepared sales tend to progress more smoothly and effectively.

The value of professional guidance

The market will remain active and competitive.

What truly makes a difference is having clear guidance and informed support.

Working with someone who helps you think clearly, rather than rush decisions,

is what turns market activity into confident outcomes.

Property transactions don’t start with the market. They start with life.

In Nerja, more and more people are not buying or selling “just because”, but because their situation has changed — and this is moving the market more than it may seem.

Many buyers and sellers in Nerja make decisions based on life changes rather than market timing.

When a home no longer fits

A home can be perfect for many years… until it isn’t. Right now, we see many situations like these:

• Homes that are larger than what is really used
• Stairs that start to feel heavy
• Second homes that are enjoyed less than expected
• Properties designed for another stage of life

It wasn’t a bad purchase. It’s simply that life has changed.

Buying better, not necessarily more

Many owners decide to sell in order to take a more comfortable step: a more practical home, better located, with less maintenance and designed to enjoy everyday life.

Others take the opportunity to buy something they hadn’t considered before: an apartment with a terrace, close to the centre, easy to lock up when travelling and comfortable to live in all year round.

Nerja allows this change without giving up quality of life.

Selling to start a simpler stage

Far from being a loss, for many people selling is a relief. Less worry, lower costs, more time to enjoy.

When a sale is approached calmly and with proper advice, it becomes a positive decision — not a problem.

A market that follows these changes

These types of transactions are very healthy for the market. They don’t depend on trends or rush. They are well-thought decisions, with motivated and realistic buyers and sellers.

That’s why many of these transactions flow better than people imagine.

The role of an advisor who understands the moment

Selling because “it’s time” is not the same as selling because you want to live better. Buying on impulse is not the same as buying as part of a personal change.

That’s where guidance makes the difference: understanding the life moment, not just the property.

At España Estates, we work daily with this type of client and we know that behind every change of home there is usually a story.

Our advice

If you’ve been thinking for some time that your home no longer fits your life, it may not be just an idea… but a signal.

Changing home doesn’t always mean starting from zero. Sometimes it means organising your life to live it better.

And Nerja remains a perfect place to do so.

The real estate market is not driven only by numbers, but also by lifestyle choices. In recent years, one clear trend has continued to grow: people who can work from anywhere and decide to change their way of life.

In this new context, Nerja has established itself as one of the most desirable destinations for those looking for more than just a property: they are looking for wellbeing, stability and a genuine quality of life.

Nerja offers an excellent balance of climate, surroundings and quality of life for those who choose to settle here.

Living where others go on holiday is no longer an exception

For many years, Nerja has been synonymous with holidays. Today, more and more people — particularly from Northern Europe — are choosing to turn those holidays into a permanent or semi-permanent lifestyle.

Remote working has changed the rules. Living close to an office is no longer essential, opening the door to destinations such as the Costa del Sol, where climate, environment and local services make everyday life easier and more enjoyable.

What are buyers currently looking for in Nerja?

Buyer profiles have evolved. Today’s buyers tend to be well informed, calm and clear about what they want:

• Properties with reliable internet connections
• Terraces, natural light and outdoor spaces
• Well-connected areas without overcrowding
• Homes that allow both comfortable living and seasonal rental potential

This type of buyer is not looking for a quick bargain. They are looking for a smart long-term decision, which contributes to a more stable and balanced market.

Buying in Nerja as a lifestyle choice (and an investment)

One of Nerja’s greatest strengths is that it allows you to combine personal enjoyment with sound investment potential. Many owners work remotely from here for part of the year and rent out their property when not in use.

This model remains attractive when approached realistically and with the right advice. Not every property suits every purpose, and choosing well from the start makes all the difference.

Selling in a market with new buyer profiles

For those considering selling, this trend represents a real opportunity. Buyers relocating for remote work or lifestyle reasons value quality, location and transparency.

A well-presented property, correctly priced and clearly communicated, connects far better with this profile and leads to smoother transactions, without unnecessary pressure or excessive negotiation.

The importance of local expertise

In a market where many buyers come from abroad and make important decisions remotely, local knowledge has never been more important.

Understanding which areas perform best, which types of property suit each buyer profile, and how to position a home in the current market is what truly makes the difference.

At España Estates, we work daily with this type of client and understand that every transaction is unique.

Our advice

If you are thinking about buying to change your lifestyle or selling to take advantage of the current market, Nerja remains an excellent choice.

Our advice is simple:
-> don’t rush your decision, but don’t make it without proper information either.

We will be happy to help you analyse your situation, answer your questions and guide you through the entire process with clarity, experience and local insight.

Because living well is no longer a luxury.
And because for many people, Nerja is no longer just a destination… it’s the place to start a new chapter.

The beginning of a new year is always an invitation to rethink plans and make decisions with a broader perspective. In the real estate market, 2026 starts with a clear scenario: Nerja remains one of the most attractive areas on the Costa del Sol, both for those looking to buy a home and for those considering investing or selling.

Without rushing, but with the right information and professional advice, this can be a very good year to take the next step.

Nerja continues to be a highly valued destination to live, invest or sell property.

Nerja keeps its appeal year after year

Nerja stands out for something that does not change over time: its quality of life. The climate, natural surroundings, beaches and the feeling of a town that is alive all year round keep demand stable, both nationally and internationally.

This balance is one of the great strengths of the local property market and gives confidence to both buyers and sellers.

Buying in 2026: lifestyle, investment and holiday rentals

More and more buyers are looking in Nerja for a property that allows them to enjoy it while also achieving rental income through holiday letting. This approach continues to make sense in a destination with consistent demand and loyal visitors.

The key is choosing well: location, type of property and realistic expectations. Buying with a clear plan from the start helps the investment perform and adapt to today’s market.

Selling in a market with informed buyers

For owners considering selling their property in Nerja, the market remains active. However, buyers are increasingly selective and compare options carefully.

That is why accurate pricing, good presentation and a clear strategy are essential to sell under the right conditions. It is not just about selling, but about selling well.

The value of local expertise

Working with a team like ours, active in the area on a daily basis and fully aware of how the market is evolving, helps you make safer decisions and avoid common mistakes when buying or selling.

Every property has its own profile, and not all homes are managed in the same way. Local knowledge truly makes a difference.

Our advice for starting 2026

If you are thinking about buying or selling a property in Nerja this year, our advice is simple: get well informed and surround yourself with professionals who know the local market.

At España Estates, we believe that good guidance is key to making every transaction a positive experience. We will be happy to help you assess your options, answer your questions and find the best solution for your goals.

Because 2026 can be the perfect year to move forward… and do it with confidence.

The Three Kings Parade is one of the most anticipated events of the year in Nerja. Every 5th of January, the town fills with excitement as Their Majesties from the East are welcomed, in a celebration closely linked to tradition, local life, and a strong family atmosphere.

Whether you live in Nerja or are spending a few days in the area, it’s a perfect opportunity to enjoy one of the most cherished Christmas traditions in Spain.

The Three Kings Parade is one of the most special traditions in Nerja’s annual calendar.

A tradition that defines the spirit of Nerja

The arrival of the Three Kings turns the centre of Nerja into a meeting point for residents, families, and visitors. The streets fill with a festive atmosphere, music, decorations, and that touch of magic that makes the evening especially exciting for children.

It’s also a very authentic way to discover the most local side of the town, where traditions continue to be part of everyday life.

A unique setting to experience the magic of the Three Kings

Watching the Three Kings Parade in Nerja has something truly special. The setting, the size of the town, and the involvement of the local community create a close and welcoming experience, very different from larger cities.

For many visitors, celebrations like this are part of the charm of spending Christmas on the Costa del Sol and discovering towns with a strong local identity.

Practical information

For those who would like to know all the details about the Three Kings Parade in Nerja, additional information can be found at the following link.

You can view it here:

Three Kings Parade in Nerja – more information

Our advice

Events like the Three Kings Parade perfectly reflect the lifestyle in Nerja: an active, family-friendly town with traditions that are truly lived year after year.

At España Estates, we believe these small but meaningful moments are part of what makes living — or owning a home — in Nerja so special.

Christmas in Nerja once again brings one of its most anticipated events with the traditional Las Protegidas Living Nativity, a celebration that fills the town centre with atmosphere, tradition and local life every year.

Due to the forecast of adverse weather conditions for the coming days, the organisers have decided to postpone the event in order to ensure it can take place safely and under the best possible conditions for both participants and visitors.

The Las Protegidas Living Nativity is one of Nerja’s most emblematic Christmas traditions.

New date and time for the Living Nativity in Nerja

The Living Nativity will now take place on Sunday, December 28, from 4:00 pm to 8:00 pm, keeping its usual location in Plaza de Andalucía, one of the most vibrant and lively areas of the town centre.

The event will maintain its original format, with traditional nativity scenes recreated by the residents of the Las Protegidas neighbourhood, who play a central role in bringing this tradition to life.

A deeply rooted tradition in local life

The Las Protegidas Living Nativity is one of the most cherished events within Nerja’s Christmas programme. Its strong community spirit and attention to detail make it a must-see for both residents and visitors.

• Enhances the cultural and social life of the town
• Preserves Nerja’s popular traditions
• Attracts visitors during the Christmas season
• Highlights the character of central neighbourhoods and squares

It is no coincidence that every year it attracts large numbers of locals and tourists who enjoy the festive atmosphere, stroll through the town centre and experience everyday life in Nerja.

Living in Nerja also means enjoying its traditions

Events like the Living Nativity perfectly reflect what it means to live in Nerja: a town with a strong identity, living traditions and an active social life throughout the year, not just in summer.

For many people considering buying a property here, this authentic and welcoming atmosphere is one of the key reasons for choosing Nerja over other destinations on the Costa del Sol.

Our advice

If you are thinking about buying a property in Nerja, we recommend taking a broader view: not only focusing on the home itself, but also on the lifestyle the town offers all year round.

At España Estates, we know each neighbourhood, its atmosphere and its evolution very well. If you are looking for honest, local advice when buying in Nerja, we will be happy to help you find a home that suits you today… and in the future.

Nerja has established itself as one of the most sought-after destinations on the Costa del Sol, both for holidays and property investment. As a result, more and more international buyers are considering purchasing a property to rent out when they are not using it.

But is it a good idea?
In general, yes, as long as you buy wisely and with local advice.

Nerja: a highly sought-after destination for holidays and international buyers.

Why is Nerja so attractive for holiday rentals?

There are several good reasons:

• Pleasant climate and an outdoor lifestyle with sunny days for most of the year

• Charming beaches and coves

• A relaxed, authentic Mediterranean lifestyle

• A town with character, history and a local atmosphere

• Very popular with both Spanish and international buyers

• A well-established destination, not a passing trend

For many owners, holiday rentals are a way to help cover costs or improve the return on their property in Spain.

Buying to rent: choosing the right property is key

Not all properties perform equally well on the rental market. In general, those that tend to be more successful offer:

• A good location

• Easy access and comfort

• Outdoor spaces such as a terrace or balcony

• Good condition and low-maintenance requirements

With the right choice, renting can fit naturally alongside personal use of the property.

An important note (without complications)

As in any tourist area, holiday rentals are regulated and there are some basic requirements to be met. That is why it is important to be properly informed and to work with professionals who know the local area and market well.

If you wish to consult official information, here is a general reference from the Andalusian regional government:

Holiday rental properties – Junta de Andalucía

(Don’t worry: in practice, with the right advice, everything is much simpler than it may seem.)

Is buying to rent in Nerja a good idea?

For many buyers, it is. Nerja combines personal enjoyment with stable tourist demand, making it a very attractive option on the Costa del Sol.

The key lies in:

• Buy wisely

• Seek professional advice

• Think in the medium and long term

Our advice

If you are considering buying in Nerja with the idea of renting, the best approach is to discuss it from the very beginning. It’s not just about finding a beautiful property, but one that fits your needs now — and in the future.

At España Estates, we have many years of experience helping international buyers find properties in Nerja that work both for personal enjoyment and for the rental market.