Nerja and the rise of remote work: why more people are choosing to live here
The real estate market is not driven only by numbers, but also by lifestyle choices. In recent years, one clear trend has continued to grow: people who can work from anywhere and decide to change their way of life.
In this new context, Nerja has established itself as one of the most desirable destinations for those looking for more than just a property: they are looking for wellbeing, stability and a genuine quality of life.
Living where others go on holiday is no longer an exception
For many years, Nerja has been synonymous with holidays. Today, more and more people — particularly from Northern Europe — are choosing to turn those holidays into a permanent or semi-permanent lifestyle.
Remote working has changed the rules. Living close to an office is no longer essential, opening the door to destinations such as the Costa del Sol, where climate, environment and local services make everyday life easier and more enjoyable.
What are buyers currently looking for in Nerja?
Buyer profiles have evolved. Today’s buyers tend to be well informed, calm and clear about what they want:
- Properties with reliable internet connections
- Terraces, natural light and outdoor spaces
- Well-connected areas without overcrowding
- Homes that allow both comfortable living and seasonal rental potential
This type of buyer is not looking for a quick bargain. They are looking for a smart long-term decision, which contributes to a more stable and balanced market.
Buying in Nerja as a lifestyle choice (and an investment)
One of Nerja’s greatest strengths is that it allows you to combine personal enjoyment with sound investment potential. Many owners work remotely from here for part of the year and rent out their property when not in use.
This model remains attractive when approached realistically and with the right advice. Not every property suits every purpose, and choosing well from the start makes all the difference.
Selling in a market with new buyer profiles
For those considering selling, this trend represents a real opportunity. Buyers relocating for remote work or lifestyle reasons value quality, location and transparency.
A well-presented property, correctly priced and clearly communicated, connects far better with this profile and leads to smoother transactions, without unnecessary pressure or excessive negotiation.
The importance of local expertise
In a market where many buyers come from abroad and make important decisions remotely, local knowledge has never been more important.
Understanding which areas perform best, which types of property suit each buyer profile, and how to position a home in the current market is what truly makes the difference.
At España Estates, we work daily with this type of client and understand that every transaction is unique.
Our advice
If you are thinking about buying to change your lifestyle or selling to take advantage of the current market, Nerja remains an excellent choice.
Our advice is simple:
-> don’t rush your decision, but don’t make it without proper information either.
We will be happy to help you analyse your situation, answer your questions and guide you through the entire process with clarity, experience and local insight.
Because living well is no longer a luxury.
And because for many people, Nerja is no longer just a destination… it’s the place to start a new chapter.